The Local Hearts Concert is set to make its return to ETSU for its second year, promising an evening of diverse live music and vibrant community engagement.
Organized by Macy Strader, ETSU’s Secretary of Exterior Relations for SGA, this concert has grown since its first appearance to showcase even more local talent.
“When I started it last year, it was something I came up with on my own,” said Strader. “I was stepping into my role as Secretary of Exterior, and within that role, I planned the campus concerts. I wanted to create a space for local musicians to play on campus and get more exposure for free.”
Last year’s concert featured five bands performing in front of roughly 400 people in attendance, with some coming from as far as Nashville. This year, the band list has expanded to six artists and even features a change in musical direction, going from an indie rock focus to indie country.
The featured artists include: Mark Garrison, Ryder Casey Band, Lucille Klement, Judson Jenkins, Ian Macginnis and Brookwood.
However, the planning of the Local Hearts Concert hasn’t been without its challenges as Macy handles most of the event’s organization independently.
“Last year, I was learning everything from scratch,” said Strader. “I didn’t know how to plan a concert yet, and I was balancing this with the Fall Concert. Learning about sound setups, coordinating with tech companies, and understanding musicians’ needs was a major learning curve.”
In addition to overcoming a steep learning curve, Strader has also faced logistical hurdles such as securing a venue, managing weather concerns and communicating with artists about their technical needs. Despite these early challenges, Stader has proved to be a resilient and resourceful organizer: turning her vision into a truly beloved campus tradition.
With continued support from SGA in marketing and financial support, and the support from campus and the community, Strader has ambitious plans for the concert’s future.
“We’re hoping to expand the concert into more of a festival-style event,” said Strader. “Ideally, I’d love to move it outdoors at the amphitheater, include artisans selling crafts, and create a larger celebration of local talent. But for now, this year’s concert will remain in the auditorium.”
Reflecting on the journey of organizing the concert, Strader expressed her gratitude for those who contributed to its success.
“I’d love to thank all the artists for their incredible performances,” said Strader. “And a huge shout-out to Carter Warden, my advisor for the concerts, who’s been an amazing resource through this entire process.”
The Local Hearts Concert will take place on March 27th at 5 p.m. in the first floor D.P. Culp Student Center Auditorium.
