ST. LOUIS-Sales of traditional games are definitely up, says Christina Charasse, senior account manager for NPD Fun World, the toy and video game-tracking division of The NPD Group, an analyst for the toy and game industries.
Traditional games such as Monopoly, Twister and Trivial Pursuit saw sales of $877 million last year. Sales the first six months of this year were ahead of the same period last year by 18 percent. And that’s not including the incredibly hot market for kids’ trading cards. In a field crowded with great ideas for board games, marketing is the key.
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