You’re not imagining it: Everyone really is doing yoga.
OK, maybe not everyone. But the ancient discipline, which promises spiritual enlightenment along with long, lean muscles, has indeed boomed in popularity over the past several years.
Just how big has the trend become?
Yoga is now practiced by 7 percent of U.S. adults, or 15 million people, according to a market study conducted by Harris International this summer for Yoga Journal. That’s up 28.5 percent in the last two years alone.
The same study found that more than half of the general population has at least a casual interest in yoga, and one in six respondents planned to try yoga in the next year.
Three-quarters of fitness clubs now offer some form of yoga class, according to the International Health, Racquet and Sportsclub Association
Just call us the Yoga Nation.
For a dramatic example of the juggernaut that yoga has become in America, look no further than San Francisco, where Berkeley-based Yoga Journal magazine held its West Coast regional conference five weeks ago.
The event brought hundreds of teachers and practitioners to the Embarcadero Hyatt Regency, where they did lunch, traded business cards and unrolled their sticky mats in giant meeting rooms to work with such yoga legends as Baron Baptiste.
Some teachers, such as Ashtanga veteran David Swenson, had to wear microphone headsets to amplify their voices through the twisting and stretching crowds.
“I wonder if Patanjali had one of these,” Swenson joked, referring to the Indian sage who wrote the Yoga Sutras.
Quite a change from the old days, he added, when yoga enthusiasts scrounged for old carpet scraps to use as mats.
Judith Hanson Lasater, a longtime yoga teacher and the author of 30 Essential Yoga Poses, said the current flurry of interest in yoga is really the second to hit the United States.
“I started yoga practice myself in 1970, when there was a mini-wave of yoga, with the Beatles and the Maharishi and sitar in rock music,” she said. “There was a big cultural divide, and this was sort of part of the counterculture. It wasn’t just yoga; it was how you ate and how you dressed.
“There are some people that go to ashrams and do that, but I think the majority of the people go to a yoga class like they go to a gym. It’s different now; it’s meeting different needs.”
Mention yoga these days, and Americans are more likely to picture a mat-toting movie star than a patchouli-soaked hippie in a unitard.
The practice has become so thoroughly entrenched in mainstream culture that you can even buy trendy yoga gear at Niketown.
Yoga is now recommended to pro athletes by their coaches, pushed by cardiologists and physical therapists and taught in some high schools for physical education credit.
Inevitably, the yoga boom has its dark side, too.
Bikram Choudhury has ignited a fiery debate by threatening to sue those who infringe his copyright by using the term “Bikram” or teaching his patented pose sequence without forking over a franchise fee.
Last spring, a Times of London reporter noted the emergence of a disturbing reaction to overcrowded classes: Yoga Rage.
And Los Angeles police have reported a rash of thefts of trendy Ugg boots, all stolen from outside the front doors of popular yoga studios.
If yoga is changing Americans, so, too, are Americans changing yoga, with a result that looks distinctly different from the tradition’s roots in India, which reach back thousands of years.
For one thing, students in the United States are embracing sweaty, strenuous varieties of the discipline, lumped together under the term Power Yoga. Teachers are hanging mirrors in their studios, piping in music and offering hybrid classes such as “Disco Yoga” and “PiYo” (Pilates and yoga combined).
“Yoga’s in the mainstream now, it’s in the market, so it’s going to get the same vibe as the rest of the culture,” Santa Fe instructor Tias Little told his students at the Yoga Journal Conference, amidst a lecture on balancing one’s digestive tract. “Which is a little bit sad, but it’s good because people get exposed to it.”
Not surprisingly, many longtime teachers and practitioners share these mixed feelings about yoga’s popularity.
One major complaint is that today’s students tend to see yoga merely as the process of perfecting difficult poses, ignoring its meditative and spiritual components.
“If I could wave my magic wand, I would like the deeper philosophical aspects of yoga to be taught more,” said Lasater, who holds a doctorate in East-West psychology. “I would like it if people just knew the ten commandments of yoga, the yama and niyama.”
Those principals include not lying, stealing, harming others, or being greedy, and knowing oneself, surrendering to God and seeking purity and contentment.
“Real yoga is not just gymnastics,” Swenson told one of his classes at the Yoga Journal conference. “It is the unseen attention to breathing and the development of awareness.”
“It can be a form of physical fitness, or it can be a deep spiritual practice. It can be a way of life.”WHO DOES YOGA?
Among Americans who practice yoga:
* 77 percent are women.
* 15 percent have an annual household income over $100,000.
* Nearly half have completed college.
* 27 percent are ages 45-54; another 25 percent are 25-34.
* Slightly less than 20 percent live on the West Coast, compared to 30 percent in the Northeast and 30 percent in the central United States.
Source: Harris International market study for Yoga Journal, 2003

c 2004, Contra Costa Times (Walnut Creek, Calif.).
Visit the Contra Costa Times on the web at http://www.contracostatimes.com.
Distributed by Knight Ridder/Tribune Information Services.

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