The ETSU College of Business and Technology will offer an executive briefing, “Innovation, Corporate Entrepreneurship, and Growth: Emerging Innovation Practices at Leading Companies,” at Millennium Centre on April 10.
After registration beginning at 8 a.m., the 9 a.m. program will feature an address by Dr. Robert Wolcott, speaking on “Emerging Innovation Practices at Leading Companies.” There will be a question-and-answer session following the presentation.
Following their study of nearly 30 corporations, Wolcott and his colleagues developed a set of new tools and frameworks to enhance innovation performance.
Wolcott will also explore related topics, in particular those addressed in two recent articles for the MIT Sloan Management Review: “Twelve Different Ways for Companies to Innovate” and “The Four Models of Corporate Entrepreneurship.”
Wolcott is the co-founder and director of the Kellogg Innovation Network, uniting senior executives of corporations such as IBM, DuPont, and Pepsi Co. dedicated to driving sustainable innovation. Wolcott co-founded and serves as managing partner of Clareo Partners LLC, a corporate strategy and innovation management consultancy specializing in new business creation. Among Clareo’s clients are Kraft and Microsoft.
Wolcott was the director of innovation process at XL Tech Group, a publicly traded Melbourne, Fla., firm with a more than $1 billion portfolio of public firms and private holdings. A faculty member of the Kellogg School of Management at Northwestern University in Evanston, Ill., Wolcott is a Fellow of the Center for Research and Innovation at Kellogg. He teaches corporate innovation and entrepreneurship in Evanston and for Kellogg’s Executive MBA Program in Hong Kong, Miami, and Evanston.
“Four Models of Corporate Entrepreneurship,” an article written by Wolcott in collaboration with Dr. Mike Lippitz, is being developed into a book for McGraw-Hill, and his article with Mohan Sawhney and Inigo Arroniz, entitled “Twelve Different Ways for Companies to Innovate,” was selected by the editors of the MIT Sloan Management Review as one of the top 20 innovation articles of the past 20 years.
Wolcott’s degrees include a bachelor’s in European and Chinese History, both a master’s and a Ph.D. in industrial engineering and management science from Northwestern University.
The program is free, but pre-registration is necessary by April 5. For more information or pre-registration, contact Nancy Casteel at 439-5300 or e-mail her at casteel@etsu.edu.

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