In the United States, one could argue that college sports are regarded in the same light as religion, especially in the Southeast United States. As March Madness comes to a close and baseball season begins, it’s important to highlight a rising issue growing in the country, especially in college-aged demographics. Sports betting and gambling through prediction markets have been increasing in popularity in recent years.
According to a 2023 study conducted by the National Collegiate Athletic Association, 58% of students surveyed (ages 18-22) had engaged in at least one sports betting-related activity. Additionally, the survey found that students living on campus bet more frequently than off-campus students.
Use of prediction market apps— like Kalshi and Polymarket— has also been on the rise in the last year. These apps allow people to bet on anything, from award show results to sports. Unlike traditional sports betting, which is only legal in 39 states (32 states in the U.S. have legalized online sports betting), prediction market apps are legal in all 50 states. Furthermore, traditional sports betting is limited to individuals over 21, while prediction market betting is open to anyone 18 and up.
A 2025 study by researchers at the University of Mississippi revealed that sports betting and gambling negatively impact a college student’s GPA and overall academic performance. The NCAA’s 2023 study also revealed that 63% of on-campus college students recalled seeing an advertisement about sports betting— 58% of surveyed students also indicated they’d be more likely to bet after seeing an ad. This is why apps like Kalshi and Polymarket have thrived— by constantly advertising their services on social media platforms, it introduces more people to the services.
If you or someone you know is suffering from a gambling addiction, help is available. In Tennessee, help is available by visiting thegamblingclinic.com or by calling the Tennessee REDLINE at 800-889-9789.
